We’re Sarah Levitt and Matt Roach, a CD team in London who specialise in crafting integrated campaigns, virals, media firsts, funny ads, clever ads, emotive ads, and ads that don’t look like ads. Our work has made headlines and been shared all over the world. Since July 2023 we’ve been at activist agency Revolt.

Sarah has been named an IPA Woman of Tomorrow and one of Campaign’s Next Leaders of British Commercial Creativity. She is the founder of an alcohol-infused candy floss brand, Sweet Mother Fluffer. It’s fluffin’ delicious.

Matt is an author published by Penguin (two books about poo, but still). At Anomaly, he was chosen for the ‘future leaders’ programme The International Exchange; as a one-man agency in Mozambique, he successfully launched a business for charity.

We teamed up in 2022. In the words of Revolt ECD Orlando Warner: “Together, Sarah & Matt are an unstoppable force.”

Experience

14-16 years in the industry each. CDs since 2018.

PERM: Anomaly, CHI&Partners (now T&Pm), JWT (now VML), M&C Saatchi London, NOW, Profero (now MullenLowe).

FREELANCE: Lucky Generals, Havas London, Saatchi & Saatchi London, McCann London, The Brooklyn Brothers, The Romans, ACNE, M&C Saatchi Sport & Entertainment, Ketchum.

EDUCATION: University for the Creative Arts, Advertising / Bucks University, Graphic Design & Advertising

Both of us have done a lot of mentoring e.g. Creative Equals, IME’s mentorship programme and GENIE’s ‘School Of’.

Nice Words

“Matt’s thoughtful approach to any brief always generates interesting and unexpected work, and he can always be relied on to make s**t happen – a very important quality in this business. Sarah’s sharp eye and attention to detail make a huge difference. They are a pleasure to work with and together, they make an unstoppable force.”

– Orlando Warner, ECD, Revolt

“Matt is one of the best creatives I've ever worked with. Such a good writer. He can write like a xylophone. He's one of those selfless creatives that makes everybody's work better. He cares. He cares about people and he cares about work. I adore him. And I hope you get to adore him too.”

– Oli Beale, former Partner & ECD, Anomaly

“You two have been a revelation here since you arrived. Sad you can’t stay longer.”

– Dan Cole, ECD, Havas London

“I've worked with Matt for five years and in that time he's always produced thoughtful and brilliant ideas. I love his writing and the economy in his language. His ideas are always clear and provoke. There are more times than I can remember when he's shared something and I've thought ‘Blimey, that's clever!’.”

– Joe Corcoran, ECD, Anomaly