Made in 7 weeks with no budget, this campaign raised support for health workers by putting their names on the shirts of star footballers.
300 million earned impressions • 27 million views • CLIO Silver, PR • Cannes Lions Shortlist • PRWeek Global Campaign of the Year Finalist
Film 1 tackled the African public's mistrust of health workers.
Football stars told fans "I'm no hero" to inspire support for the true heroes.
The ad was given airtime during the Africa Cup of Nations, watched by 75M people.
Film 2, played in stadiums across Africa, starred Idris Elba as a coach giving an educational team talk on the tactics for beating Ebola.
"This is no ordinary game. This is life or death."
Role: Creative/CD
Agency: M&C Saatchi with TouchCast, KYNE and freuds
Director/Photographer: Timothy Saccenti
Designer: Andy Harris
Producer: Ben Schneider at RadicalMedia
Editor: Julia Knight at Work Post
Music: Alex Ball
Sound: Patch Rowland at Final Cut
Post: Jason Wallis at Electric Theatre Collective
Animation: Three Wise Monkeys Studio