A platform all about the feeling of gin. It reinvented the brand as a simple and vibrant antidote to a stuffy category obsessed with botanicals.
Increased sales tenfold • IPA Effectiveness Silver • Brave Awards Winner, Brand Revitalisation
GORDON’S Pink Launch
People were going mad for pink gin online, so this ad lampooned Instagram culture and helped create Diageo’s most successful launch ever. Most importantly, Matt got to meet Phoebe Waller-Bridge.
Role: CD & Creative
Agency: Anomaly
Director/Photographer: James Day
Designer: Kerry Roper