92% of women feel unprepared for ‘the change’. To change that, we teamed up with Menopause Mandate on this innovative use of media that reached 3M people for £0.
Gold & Silver at Creative Circle. Bronze at the Gerety Awards. Shortlisted at Clio Health, The Caples (for Best Writing) and Art Directors Club of Europe.
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“This playlist is hilarious and completely brilliant.”
“An educational and funny narrative.”
“A great idea to use music and humour to change attitudes.”
OUTDOOR
Clear Channel / Route Media donated 200 sites across the UK for 2 weeks.
Below: Menopause Mandate directors with Lavina Mehta and Carolyn Harris MP.
SOCIAL
AUDIO AD
Spotify donated space so we wrote this, voiced by Mariella Frostrup.
ART: ‘WISEBLOOD’, 1992
We designed the cover using a painting by artist Helen Redman, which was inspired by her menopause experience.
Helen is the coolest octogenarian we’ve ever met. Follow her on Insta.
Agency: Dark Horses (freelance)
Role: Creatives & CDs
CEO: Melissa Robertson
Designer: Yuriko Ui
Creatives who helped write a month of social: Lara & Hannah