These ads were made to look like idents and referenced the TV shows surrounding them.
We aired dozens of bespoke ads. Here are some faves.
Aired during The Jump on Channel 4, in which celebrities take on winter sports.
This set aired during Channel 4’s live show The Last Leg. I was given the show’s script and had a couple of hours to write, get approvals and record the spots.
This one was written and aired during The Last Leg. The hosts had been discussing a competition to name Oldham Council's new road gritter.
Six Christmas Day and Boxing Day ads contextual to the time of day, making it feel like Mr Freeview was enjoying the festivities with you.
Role: Writer
Agency: Anomaly