Ballantine's: The Could-Be-True Story

Ballantine’s has stayed true to its origins since 1827.

But what if it hadn’t?

‘The Could-Be-True Story’ turned heritage films on their head and gave the brand a sense of humour.

Ballantine's-#CouldBeTrue-Facebook-Eggs.jpg

Ballantine's-#CouldBeTrue-Facebook-2.0.jpg

Ballantine's-#CouldBeTrue-Product-Portraits.jpg

On Social, we mocked up people's #CouldBeTrue product ideas

Blend-Your-Own Ballantine's?! Tweet a Ballantine's product or idea that #CouldBeTrue and we'll design the funniest. pic.twitter.com/sBp2zgyfVZ
— Ballantine's (@Ballantines) October 15, 2014

What if we made whisky-flavoured toothpaste? Thanks for the suggestion @felipecb_ It made us grin. #CouldBeTrue pic.twitter.com/ZUD0C6SDlI
— Ballantine's (@Ballantines) October 15, 2014

Ballantine's Kilt Freshener. Give traditional Scottish wear an authentic smell. Nice idea @playabouttown #CouldBeTrue pic.twitter.com/F9f3ZTtAJA
— Ballantine's (@Ballantines) October 16, 2014

AND IT topped the Brand Vine Chart, back when that was a thing

Presenting the (Fake) history of Ballantine's Whisky, complete with idiotic brand extensions http://t.co/Wfri2GEStX pic.twitter.com/Bhcvt3vSSC
— Ad Age (@adage) October 16, 2014

Role: Creative & Writer
Agency: M&C Saatchi

Director: Ed Housden / Production Co: Indy8 / Photography: WILMA / Music: Alex Ball