To connect with fans and inspire England to Bring It Home, we got the last living legend of the 1966 World Cup-winning team to turn every can of Budweiser into a talisman of greatness.
1.42B EDITORIAL REACH · Drove 50% of category growth · #1 Performing Bud ad in 10 years
“A spiritual campaign that will give all English fans goosebumps”
“Went viral and blew footie fans away”
We borrowed Sir Geoff’s actual 1966 Final shirt from the National Football Museum, placing a mysterious teaser.
The spot debuted at Wembley in front of 80,000 fans during England’s last friendly match before the Euros. Sir Geoff was interviewed on the pitch about the campaign.
CHEERS TO THE SQUAD
Agency: Revolt
ECD: Orlando Warner
CDs: Sarah Levitt, Matt Roach, Paul Calway
Producer: Sagal Aden
Executive Strategy Director: Jack Farrelly
Business Lead: Thomas Arnold
Senior Business Consultant: Jessica Sammonds
Production Company: Academy Films
Director: Marcus Söderlund
DOP: Krzysztof Trojnar
Producer: Hannah Cooper
Production Designer: Max Meronti
Editor: Nik Hindson at The Assembly Rooms
Composer: Christian Olsson
Sound: Mike Bovill, Sam Ashwell and Ellis McGourlay at 750mph
Post-Production: Black Kite Studios