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TalkTalk: Mix Off

TalkTalk: Innovative X-Factor idents that let the public star in music videos.

 

The Mix-Off app let users create unique ads with up to 3 other people, choosing from 9 famous tracks, 8 video styles and 5 filters. This was years before Snapchat or TikTok – every aspect of the project required new tech.

150,000 downloads • 80,000 mixes created • 140 idents

 

SAMPLES OF UGC IDENTS