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Bud Light: First Responders Fund

Bud Light x Folds of Honor: Launching the ‘First Responders Fund’ with a heart-breaking film

 

Bud Light was being boycotted by right-wing Americans. To help the brand recover and make a more positive impact in the world, we launched a $3 million fund to support families of paramedics, police officers and fire fighters.

Our campaign told stories of real families impacted by the fund, using their own home videos to show the hero behind the badge.

 
 

181 pieces of coverage · 651M impressions · 97% positive or NEUTRAL sentiment

Agency: Revolt
ECD:
Orlando Warner
Strategist:
Jack Farrelly
Account Team:
Tom Arnold, Becca Hazell
Director:
Jen Stafford
Producer:
Jen Tenaglia
Production Co:
Framestore
DP:
Doug Porter
Post:
Left Post Productions
Editor:
Evy Katz
Colourist:
Jarryd Duthoit
Exec Producer:
Jacqui Pearson
Senior VFX Producer:
Sophia Lee
Sound:
Jody Nazzaro at SuperExploder
Music:
John Coggins via SoStereo
Design:
Inês Segadães