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TfL: Poetiquette

Transport for London: When poetry took over the Tubes to ask commuters not to be dicks.

 

For a week, thirteen 'Poets in Residence' performed in stations across the capital, making charming tannoy announcements and turning the station whiteboards into a media space featuring daily poems.

6.2 million impressions with £0 media spend

 
 

Playlist of performances & 'Meet the Poets' intro video

The poetry is now being used to teach English in a French textbook.

Pupils in London wrote their own Poetiquette poems.