We proactively pitched and made this in our first 7 weeks at Revolt, on a shoestring. 135M impressions. Shown 15x on BBC News. £400K earned media value.
Cannes Lions Outdoor Shortlist. 5 wins at Creative Circle – 1 Gold, 2 Silver, 2 Bronze – Silver at ADC*E, 2 Golds at the Outdoor Media Awards. Also shortlisted at Clio Health, The ANDYs and British Arrows.
“Every passerby had to stop and take a look.”
A back-to-school ad with a harrowing twist
Outdoor Media Awards judges said:
Metro offered a free ad space so we turned this from idea to artwork in 24 hours.
This ad is now being used in an Art Direction course at University of the Arts London as an example of great craft. 🤓
Agency: Revolt
ECD: Orlando Warner
Design: Myron Darlington, Amy Whittaker, Inês Segadães
Revolt Producers: Julie Cook, David White, Soraya Phipps
Production Company: Agile Films
Director: Lucy Bridger
Producers: Fliss Hutcheson, Ynez Myers, Sarah Kirkby
Editors: Lucy Bridger, Natalya Holley
DOP: Sy Turnbull
Sound: Jonny Platt and Beresford Cookman at Wave
Colourist: Jason Wallis at Electric Theatre Collective
Installation Production Designer: Jenny Dee
PR: Matt Davis, Holly Hooper, Ruby Short at Premier + Emma Pelling