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Race for Life: We're Not Superstar Athletes

Race for Life: Mocking the lives of star athletes to inspire ordinary people to beat cancer.

10” STINGS

OOH

Designed like RFL T-shirts on which runners write who they are doing it for.

RADIO

Mock interviews with participants as if they’re superstar athletes.

 

Role: Creative & CD / Agency: Anomaly

Director: Jake Dypka / Production: Indy8 / DOP: Patrick Meller / Editor: Max Windows at Stitch / Sound: Sam Robson at 750 / Music: Wake the Town / Post: Time Based Arts